Betway Partners Up With VfB Stuttgart

Michael Schumann
August 9, 2021
Betway Partners Stuttgart

Online gambling operator Betway will work with VfB Stuttgart, one of Germany’s most successful football clubs. The deal’s announcement was not unexpected, as both sides have been working hard to reach an agreement. According to the new rules, it is noteworthy that Betway completed the licensing process to operate on the German gaming market in October. Since 2006, it has been the leading online operator globally and is currently one of the 27 companies that will compete for the championship in the German gaming market.

Betway further strengthened its German football ecosystem by extending its contract with VfB Stuttgart until 2024. According to the agreement, the player in the online gaming industry will become the premium partner of the German Bundesliga football club.

VfB Stuttgart, located in southwestern Germany, is one of the country’s most successful clubs. The partnership’s focus is on the clear visibility of the Betway logo in the VfB home games at the Mercedes-Benz Arena. The Mercedes Benz Arena, a five-time national championship stadium, will host Betway’s LED screens and camera mats. According to the strict rules, one of the most important points for German consumers is unlimited access to online gambling and bookmakers, which increases the chances of success for online operators. Thus, the extended agreement also includes the right to activate the Betway bookmaker, one of the most important parts of the transaction. Under the agreement, Betway will be eligible for activation. This step will allow the online bookmaker to independently promote online games and distribute advertising in one of the most valuable clubs in Germany.

According to Betway CEO Anthony Werkmann, this commitment underscores the brand’s commitment to partnering with the internationally renowned Bundesliga over the next three years. In anticipation of a long-term partnership, VfB Stuttgart management is pleased with the partnership with Betway and emphasizes its importance during these difficult times for football.

A popular online gaming provider gained success for its innovative and engaging gaming experience. The company partnerships include numerous industry giants such as ESL and sponsors many events, and with a great reputation and customer-oriented policy, the company obtained a German license. Betway’s streak of success continues after it received its sports betting license from the Regional Council in March. It also has commercial deals with other Bundesliga clubs such as SV Werder Bremen and Hertha BSC.

The company is satisfied with what has already been achieved and expects to maximize future cooperation benefits for both parties. The German management of Betway, in cooperation with the club, intends to strive for the highest level of German success. With the help of the obtained license, the company is preparing to enter the ranks of the leading operators of the German market. Through a transparent and responsible approach to regulation, Betway intends to establish itself as a company with a solid reputation among German customers and prove its potential every time. Through various events, the company plans to forge an

Author Michael Schumann

Michael Schumann here, originally from Germany, Berlin. Graduated from California International Business School in 2017. Researched iGaming industry regulations both in the EU and the US. Worked as a researcher-publisher with the big online publications; Business Insider, Gamblinginsider, IGB, Sportbild etc. With up to up to 7 years of experience under the belt and the new German Interstate Treaty on Gambling (GlüStV 2021) on the way decided to shift my focus on the homeland.